Cheongdam-dong is a ward of Gangnam-gu in Seoul, South Korea. It is referred to as "Fashion and Art Street" of Gangnam, "Rodeo Street" (a reference to Rodeo Drive in Beverly Hills, California) or "Yuppie Street" with a clientele of professionals in their 30's.
Characteristics
This area was originally named Chungsutgol for a clean pond that existed here during the Joseon Dynasty. It was underdeveloped up till 10 years ago, during which time, galleries moved to this area and formed the existing gallery street. It is now known as an upscale residential area, especially for Korean celebrities such as actors and K-pop artists. The area has shops of imported foreign brands, local fashion designers, and galleries near the upscale Galleria Department Store in Apgujeong-dong towards Cheongdam Park.
The major characteristics of the population of this area include experience living abroad, financial affluence, and a tendency to enjoy paintings and art products. Many children of rich parents studied abroad during their 20's. They returned to Korea and began work as high wage earning professionals. They migrated to Cheongdam-dong because of the galleries and first class fashion shops. The foreign brands, modern galleries, fusion restaurants, and exotic cafes seemed to satisfy their cultural needs. However, Cheongdam-dong is also criticized for its high prices for clothes and coffee which can be 3 or 4 times as much as in other places.
This region has created an inner circle for the upper class that is separated from outside.
The area is the location for the headquarters of K-pop management companies JYP Entertainment and Cube Entertainment.
In June 2012, luxury bridal gown designer Vera Wang opend her third global and first Asian flagship store 'Vera Wang Bridal Korea', helmed by President Jung Mi-ri, in Cheongdam-dong.
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