Haeundae Beach

Haeundae Beach in Haeundae-gu is located at the southeast end of the city of Busan. Haeundae beach is only 40 minutes away from Busan's main railroad station (in the Downtown area), and less than one hour from Gimhae International Airport. Along the 12 km of coastline is Busan's most popular beach, and with Seogwipo's, it is one of the most famous beaches in South Korea. Because of its easy access from downtown Busan and the famous beach atmosphere, the beach is busy year round with several kinds of beach festivals and visitors from in and out from the country. Dongbaekseom (Dongbaek Island), located at the south end of the beach, offers a view of the sea by car and its coastline is famous for fishing. Oryukdo (Oryuk Islets), a symbol of Busan to many Koreans, can be seen in the distance from Dongbaek Island. During the hot summer months (late July to early August when most Koreans take their summer vacation), Haeundae beach becomes heavily crowded into a virtual human wall with thousands of people and parasols packed into a mile of sand. Visitors to the beach come from all over South Korea as well as outside of Korea. Haeundae is home to majority of expatriates currently residing in Busan.

There are many beach-related cultural events in Haeundae. Along with Geumjeongsan and Dalmaji (Greeting of the Moon) Gogae, Haeundae is one of the most popular spots in Busan to view the first sunrise of the year on January 1, with around a thousand gathering before dawn. Also, a famous beach event occurs in the first week of January when the temperature is around 0°C, the "Polar Bear Club." This event has occurred annually at the Choseon Beach Hotel since 1988. During the 2006 FIFA World Cup match between South Korea and Togo over 50,000 spectators filled the beach to cheer for the Korean team on a giant projector screen. The Nurimaru, pure Korean meaning for Nuri (World) and Maru (Peak or top) was developed in preparation for the 17th APEC(Asia pacific Economic Cooperation) summit on Nov 18-19 in 2005, as the conference hall for APEC. The building is three-stories high and is located on the tip of Dongbaek Island. The ceiling of the Nurimaru is modeled after Seokguram, the famous Buddhist temple in Gyeongju.
The beach and Dongbaekseom Island was used as a filming location for Seoul Broadcasting System's 2008 drama Star's Lover. The island was the location for the scene where Lee Ma-ri, played by Choi Ji-woo confesses her love for Kim Chul Soo, played by Yoo Ji-tae; and the couple takes a walk on the beach.

Haeundae is now an affluent, beach front community that attracts tens of thousands of Korean tourists and foreigners to what many consider to be Korea's best beach. It has been subject to considerable commercial development. It was recently featured in a movie of the same name, (Haeundae) which happened to be South Korea's first disaster movie.